Finance & accounting for ambitious SMBs —
without the in-house overhead.

Xero-certified, eCommerce-ready, India + offshore. We run

the finance function so you can run the business.

Xero
CIN7
Unleashed
MarketMan
Partner
500M+ client revenue under management
Xero
CIN7
Unleashed
MarketMan
Partner
500M+ client revenue under management

Built for the industries
we know best.

For Startups

Investor-ready books from day one.

For D2C Brands

Multi-platform accounting that keeps up with you.

For Restaurants & F&B

Know your real margin, not just your revenue.

For Entertainment & Media

Group accounting across subsidiaries, simplified.

For FMCG Brands

Cost accounting & margin analysis built for product-led brands.

What we do.

Bookkeeping and Accounting

Accurate, timely, audit-ready books — every month, without surprises.

Virtual CFO Services

Strategic financial leadership without the full-time cost. Forecasting, budgeting, reporting, and process advisory at every stage of growth.

Financial Streamlining & Rescue

Books behind? Cash flow unclear? We bring order, fast.

Switching to Xero? We’ve Done It Dozens of Times.

StruFin specialises in migrating businesses from any accounting system — Tally, Zoho Books, QuickBooks, or any legacy platform — to Xero. Clean data, zero disruption, and a finance function that works better from day one.

Books Not in Order? We Can Fix That — Fast.

Investor meeting, board review, or funding round coming up and your accounts aren’t where they need to be? StruFin specialises in rapid books clean-up. We work quickly, thoroughly, and with discretion.

Who We Work With

Xero-certified, eCommerce-ready, India + offshore. We run

the finance function so you can run the business.

Global Entertainment Brand

International
$500M Turnover
Multi-Subsidiary

A leading international entertainment company with a globally recognised brand, multiple subsidiary entities, and complex cross-border financial operations.

  • End-to-end accounting operations across the group and all subsidiaries.
  • Budgeting and financial forecasting at entity and consolidated group level.
  • Reimbursement and expense claim management.
  • Project accounting across multiple production and commercial initiatives.
  • Board-ready management reporting packs delivered on a regular cycle.
A full-scope financial partnership — from daily transactions to boardroom-level insights.

High-Growth eCommerce Brands

Multi-Platform
7-Figure Revenue
Shopify
Amazon
Ebay
TikTok Shop

A portfolio of eCommerce brands operating at scale across the world’s leading online marketplaces. Each business manages significant transaction volumes, multi-currency operations, and platform-specific accounting complexities.

  • Full eCommerce accounting from sales reconciliation through to reporting.
  • Platform-specific bookkeeping across Shopify, Amazon, eBay, and TikTok Shop.
  • Multi-currency transaction processing and reconciliation.
  • Inventory accounting and cost-of-goods analysis. Monthly management accounts and financial performance reporting.
Specialist eCommerce accounting that keeps pace with high-volume, multi-channel selling.

Consumer Goods & FMCG Brand

United Kingdom
Plant-Based Manufacturing
D2C & Retail

A UK-based consumer goods company producing innovative plant-based food products, operating across direct-to-consumer and retail channels with a growing international footprint.

  • End-to-end bookkeeping and accounts management for manufacturing and retail operations.
  • Cost accounting and margin analysis for production and product lines.
  • Supplier and accounts payable management. Financial reporting aligned to business growth milestones.
Accounting and financial operations built for a brand with ambition.
3 Industries
$500M+ Client revenue under management
7-Figure eCommerce brands supported
3 Countries

The platforms we implement, integrate, and run.

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$500M+

Client revenue under management

"A full-scope financial partnership — from daily transactions to boardroom-level insights."

How we work.

01

Discovery call

A 30-min call to understand your business, your books, and what “good” looks like for you.

02

Diagnostic & plan

We review your current setup, identify gaps, and propose a plan with timelines and pricing.

03

Implementation & ongoing support

We do the work, hand off cleanly, and stay on for ongoing support if you want it.

Latest from our team.