Finance & accounting for ambitious SMBs – without the in-house overhead.

Xero-certified, AI-Enabled, eCommerce-ready, India + offshore. We run the finance
function so you can run the business.

FINANCE AND ACCOUNTING OUTSOURCING – BUILT ON XERO

Finance & accounting for ambitious SMBs — without the in-house overhead.

Xero-certified, AI-Enabled, eCommerce-ready, India + offshore. We run

the finance function so you can run the business.

Book a Free 30-min Consultation See how we work

Trusted on: Xero Partener Cin7 Unleashed Marketman Qoblex

Built for the industries we know best.

Specialised playbooks for the businesses where finance can make the biggest difference.

For eCommerce & D2C Brands

Multi-platform accounting that keeps up with you.

For Startups

Investor-ready books from day one.

For Restaurants & F&B

Know your real margin, not just your revenue.

For Entertainment & Media

Group accounting across subsidiaries, simplified.

For FMCG Brands

Cost accounting & margin analysis built for product-led brands.

For Professional Services

Clean, profitable books for client-based firms — utilisation, WIP, and project profitability.

Built for the industries
we know best.

For Startups

Investor-ready books from day one.

For D2C Brands

Multi-platform accounting that keeps up with you.

For Restaurants & F&B

Know your real margin, not just your revenue.

For Entertainment & Media

Group accounting across subsidiaries, simplified.

For FMCG Brands

Cost accounting & margin analysis built for product-led brands.

What we do.

Bookkeeping and Accounting

Accurate, timely, audit-ready books — every month, without surprises.

See bookkeeping →

Virtual CFO Services

Strategic financial leadership without the full-time cost. Forecasting, budgeting, reporting, and process advisory at every stage of growth.

Explore Virtual CFO Services →

Financial Streamlining & Rescue

Books behind? Cash flow unclear? We bring order, fast.

See rescue services →

Browse all services →

Switching to Xero? We’ve Done It Dozens of Times.

StruFin specialises in migrating businesses from any accounting system — Tally, Zoho Books, QuickBooks, or any legacy platform — to Xero. Clean data, zero disruption, and a finance function that works better from day one.

Talk to Us About Migrating to Xero →

Books Not in Order? We Can Fix That — Fast.

Investor meeting, board review, or funding round coming up and your accounts aren’t where they need to be? StruFin specialises in rapid books clean-up. We work quickly, thoroughly, and with discretion.

Get Your Books Clean-Up Started →

Who We Work With

Xero-certified, AI-Enabled, eCommerce-ready, India + offshore. We run

the finance function so you can run the business.

Global Entertainment Brand

International

$500M Turnover

Multi-Subsidiary

A leading international entertainment company with a globally recognised brand, multiple subsidiary entities, and complex cross-border financial operations.

End-to-end accounting operations across the group and all subsidiaries.
Budgeting and financial forecasting at entity and consolidated group level.
Reimbursement and expense claim management.
Project accounting across multiple production and commercial initiatives.
Board-ready management reporting packs delivered on a regular cycle.

A full-scope financial partnership — from daily transactions to boardroom-level insights.

High-Growth eCommerce Brands

Multi-Platform

7-Figure Revenue

Shopify

Amazon

Ebay

TikTok Shop

A portfolio of eCommerce brands operating at scale across the world’s leading online marketplaces. Each business manages significant transaction volumes, multi-currency operations, and platform-specific accounting complexities.

Full eCommerce accounting from sales reconciliation through to reporting.
Platform-specific bookkeeping across Shopify, Amazon, eBay, and TikTok Shop.
Multi-currency transaction processing and reconciliation.
Inventory accounting and cost-of-goods analysis. Monthly management accounts and financial performance reporting.

Specialist eCommerce accounting that keeps pace with high-volume, multi-channel selling.

Consumer Goods & FMCG Brand

United Kingdom

Plant-Based Manufacturing

D2C & Retail

A UK-based consumer goods company producing innovative plant-based food products, operating across direct-to-consumer and retail channels with a growing international footprint.

End-to-end bookkeeping and accounts management for manufacturing and retail operations.
Cost accounting and margin analysis for production and product lines.
Supplier and accounts payable management. Financial reporting aligned to business growth milestones.

Accounting and financial operations built for a brand with ambition.

17+ Years in finance & accounting - since 2009

$500M+ Client revenue under management

1M+ eCommerce orders reconciled

3 Continents - Asia-Pacific, North America & Europe